{"id":8681,"date":"2024-04-04T19:23:24","date_gmt":"2024-04-04T19:23:24","guid":{"rendered":"https:\/\/geopoliticalcompass.com\/?p=8681"},"modified":"2024-04-04T19:24:35","modified_gmt":"2024-04-04T19:24:35","slug":"turkish-dramas-impact-on-tourism-skilled-immigration-and-foreign-direct-investment","status":"publish","type":"post","link":"https:\/\/geopoliticalcompass.com\/?p=8681","title":{"rendered":"Turkish Dramas\u2019 Impact on Tourism, Skilled Immigration and Foreign Direct Investment"},"content":{"rendered":"\t\t
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Author:<\/b> Ravale Mohydin<\/span><\/a><\/p>

Affiliation: <\/b>TRT World Research Centre<\/span><\/p>

Organization\/Publisher: <\/b>TRT World Research Centre<\/span><\/a><\/p>

Date\/Place:<\/b> March 2, 2022\/ Istanbul, T\u00fcrkiye<\/span><\/p>

Type of Literature:<\/b> Report<\/span><\/p>

Number of Pages: <\/b>17<\/span><\/p>

Link: <\/b>https:\/\/researchcentre.trtworld.com\/featured\/turkish-dramas-impact-on-tourism-skilled-immigration-and-foreign-direct-investment%EF%BF%BC\/<\/span><\/a><\/p>

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Keywords:<\/b> T\u00fcrkiye, Drama, Soft Power, Dirilis Ertugrul, Tourism, Investment, Immigration<\/span><\/i><\/p>

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Brief:<\/b><\/p>

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Reviving centuries old culture and traditions through a drama series is never an easy task, but T\u00fcrkiye has made unprecedented gains in this area which has helped propel its influence in at least 160 countries \u2013 with Kazakhstan and Azerbaijan having been the first foreign stop-over for Turkish dramas in the mid-2000s. Dirili\u015f Ertu\u011frul or Resurrection Ertugrul is a household name across not only Muslim geographies but from Latin America to Africa to far off Pacific islands. The Urdu version of the million-dollar project is leading in viewership across South Asia. This paper looks at how entertainment products \u201cfurther public diplomacy and place branding efforts and how they could potentially translate into increased tourism, skilled immigration, and foreign direct investment.\u201d Additionally, it has also furthered T\u00fcrkiye\u2019s Soft Power \u201cability to influence other countries\u201d behavior or \u201cthe ability to shape what others want\u201d without using hard or coercive power. Drama series of various kinds have propelled T\u00fcrkiye\u2019s image across Muslim nations with people commenting positively about its people in the Arab world. As a case study, the researcher studies Pakistan, where Resurrection Ertugrul has seen popularity rise in heaps and bounds, such that Pakistan has had more viewers of the show than among even Turks themselves. \u201cGender, relating to characters in Turkish drama series, and knowledge of Turkish culture were significantly positively associated with intent to travel to T\u00fcrkiye for work, education and pleasure and investing in T\u00fcrkiye,\u201d the study finds. As the drama series has triggered interest in knowing more about T\u00fcrkiye, this study finds that those who had watched a Turkish drama series were 1.58 times more likely to report \u201cfeeling more knowledgeable about T\u00fcrkiye than those who did not.\u201d Those who moved to T\u00fcrkiye after watching the drama series claim their personal and professional lives \u201cchanged.\u201d However, the popularity of Turkish soap opera in non-Turkic Muslim nations has also invited criticism, with Egypt\u2019s Dar Al-Iftaa, which issues religious edicts, having issued a \u2018fatwa\u2019 where it accused T\u00fcrkiye of \u201ctrying to create an \u2018area of influence\u2019 for itself in the Middle East using its soft power.\u201d However, the researcher concludes that drama series offer \u201can opportunity to connect and dream.\u201d<\/span><\/p>

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By: <\/b>Riyaz ul Khaliq, <\/span>CIGA Non-resident Research Associate<\/span><\/i><\/p>



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Author: Ravale Mohydin Affiliation: TRT World Research Centre Organization\/Publisher: TRT World Research Centre Date\/Place: March 2, 2022\/ Istanbul, T\u00fcrkiye Type of Literature: Report Number of Pages: 17 Link: https:\/\/researchcentre.trtworld.com\/featured\/turkish-dramas-impact-on-tourism-skilled-immigration-and-foreign-direct-investment%EF%BF%BC\/ \u00a0 Keywords: T\u00fcrkiye, Drama, Soft Power, Dirilis Ertugrul, Tourism, Investment, Immigration \u00a0 Brief: \u00a0 Reviving centuries old culture and traditions through a drama series is never […]<\/p>\n","protected":false},"author":22,"featured_media":8682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-8681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-west-asia"],"blocksy_meta":[],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/geopoliticalcompass.com\/wp-content\/uploads\/2024\/04\/Turkish-Dramas-Impact-on-Tourism-Skilled-Immigration-and-Foreign-Direct-Investment.webp",1170,562,false],"thumbnail":["https:\/\/geopoliticalcompass.com\/wp-content\/uploads\/2024\/04\/Turkish-Dramas-Impact-on-Tourism-Skilled-Immigration-and-Foreign-Direct-Investment-150x150.webp",150,150,true],"medium":["https:\/\/geopoliticalcompass.com\/wp-content\/uploads\/2024\/04\/Turkish-Dramas-Impact-on-Tourism-Skilled-Immigration-and-Foreign-Direct-Investment-300x144.webp",300,144,true],"medium_large":["https:\/\/geopoliticalcompass.com\/wp-content\/uploads\/2024\/04\/Turkish-Dramas-Impact-on-Tourism-Skilled-Immigration-and-Foreign-Direct-Investment-768x369.webp",768,369,true],"large":["https:\/\/geopoliticalcompass.com\/wp-content\/uploads\/2024\/04\/Turkish-Dramas-Impact-on-Tourism-Skilled-Immigration-and-Foreign-Direct-Investment-1024x492.webp",1024,492,true],"1536x1536":["https:\/\/geopoliticalcompass.com\/wp-content\/uploads\/2024\/04\/Turkish-Dramas-Impact-on-Tourism-Skilled-Immigration-and-Foreign-Direct-Investment.webp",1170,562,false],"2048x2048":["https:\/\/geopoliticalcompass.com\/wp-content\/uploads\/2024\/04\/Turkish-Dramas-Impact-on-Tourism-Skilled-Immigration-and-Foreign-Direct-Investment.webp",1170,562,false]},"author_info":{"info":["CIGA 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